Franchisee Success Stories
The owners who do well with Woolsey Attic Insulation aren’t looking for a get-rich pitch. They’re people who’ve managed crews, run a small business, or spent years in a trade and want something their own, with a guarantee and a price structure they can actually explain to a customer without wincing. They like knowing the answer before the homeowner asks.
Meet Our Owners
Colleen H., Central Texas
Colleen spent fourteen years in commercial property management, mostly handling vendor headaches. She knew every way a contractor could ghost a client, pad a bill, or leave a attic full of blown-in mess for the homeowner to discover. When she started looking at insulation businesses, she wanted the opposite of that. She found Woolsey through the Kingswell family, and what got her was the written price rule. “I used to sit in my office and dread the call from an angry tenant because the HVAC guy ‘found something else.’ Now I hand a homeowner a number before my tech sets foot in the attic. That’s the whole job, right there.”
Her Central Texas operation runs six trucks now. She’ll tell you the summer heat in that part of the state is a selling point you don’t have to explain. “When it’s 102 in July and someone’s second floor is ten degrees hotter than the first, you don’t need a sales script. You need to show up in the window you gave them, give them the price in writing, and leave the attic access cleaner than you found it. That’s The Kingswell Way, and it’s why my phone keeps ringing.”
Brooke Z., Inland Empire, California
Brooke came out of residential real estate, which she left because she couldn’t stand watching the same home fail inspection after inspection for inadequate attic insulation. She’d see it in the disclosure packets, the same story: owner added a little fiberglass batt ten years ago, never checked it, now the roof deck’s cooking the shingles from underneath. She wanted to fix the problem instead of documenting it.
She chose Woolsey because of the material range. “I liked that we weren’t married to one manufacturer. Owens Corning, Johns Manville, Knauf, Rockwool, CertainTeed, Icynene, Demilec, GreenFiber, we spec what’s right for the house. In the Inland Empire, you’ve got older ranch homes with two-by-four rafters and new stucco boxes with zero clearance. Same zip code, completely different jobs. I can recommend open-cell spray foam for one and dense-pack cellulose for the other, and I know my crew’s trained on both.”
The 365-Day Done Right Promise mattered to her too. “In real estate, I’d see repair warranties that were basically a phone number that went to voicemail. Here, if a repair fails, we come back. In writing. No charge. I’ve had two callbacks in three years, and we handled both same week. That’s not a liability, that’s the reason people refer us.”
Diego F., Front Range, Colorado
Diego ran a small handyman operation for eight years, mostly trim carpentry and minor repairs. He’d done some insulation work, enough to know that most homeowners had no idea what was above their ceiling. “I’d open an attic hatch and find vermiculite from the seventies, or a bathroom vent dumping moisture into the joist bay, or R-19 batt compressed to R-8 because someone stored boxes on it. The homeowner thought they had a roof problem or a furnace problem. Nope. They had an insulation problem.”
He went with Woolsey for the operational backbone. “I was good at the work, tired of the admin. The Kingswell system gives you the price book, the guarantee language, the scheduling protocol. I don’t have to invent how to write an estimate or what to say when a customer calls at 9 PM. A live person answers the phone, 24 hours a day, 7 days a week. That’s not my cell ringing at dinner. That’s someone trained, taking the call, booking the job. I show up and do what I’m good at.”
Colorado’s climate swings suit him. “We see ice dams in January and 95-degree attic temps in August. Same house, same poorly insulated attic, two different failures. I can walk a homeowner through that, show them the infrared photos, give them a written price for the fix. They know what they’re buying before I order material.”
Brooke H., Gulf Coast, Florida
Brooke H. is not related to Brooke Z., which they both have to explain on the occasional conference call. She came from corporate logistics, managing freight schedules for a regional distributor. “I was good at moving boxes around on spreadsheets. Terrible at watching my own life happen in two-week vacation increments.”
She wanted a physical business with repeatable processes and a real guarantee she could stand behind. The Kingswell Guarantee sealed it for her. “Written price before work starts. Committed arrival window. Clean job site. Written guarantee on the work. Free return visit if a repair fails. That’s five specific things, not ‘we take pride in our work.’ I can train to five things. I can measure five things.”
Florida’s humidity is her constant adversary. “We deal with attic moisture issues that don’t exist in drier climates. A homeowner thinks they need more insulation, but what they need is air sealing first, then insulation, or they’re trapping Gulf Coast humidity against the roof deck. My crew knows to check for that. We use the right material for the house, not whatever’s on the truck. That’s the difference between a fix and a Band-Aid.”
She’s particular about the uniform and background-check policy. “In my old neighborhood, a guy in a clean shirt with a logo and a name badge gets the door opened. Some random in a pickup, maybe not. My techs are background-checked, uniformed, professional appearance on every visit. The homeowner knows exactly who’s walking into their house. That matters everywhere, but it especially matters here.”
Your Story Starts Here
If you’ve run a crew, managed a business, or spent years in a trade and you’re ready for something that’s actually yours, call us at (325) 240-5411. A live person will answer, 24 hours a day, 7 days a week. Ask for the franchise information kit, and we’ll get it to you with a written price for the investment, no surprises, no pressure. That’s The Kingswell Way.
Written by Glenn Hartley, Owner at Woolsey Attic Insulation, serving homeowners since 2002.